Brian Scott has 20 years of experience as the head of technology for a vendor to show organizers within the events and exhibitions industry. He entered the industry in 2000 as a manager of software engineering for a firm that was developing a virtual tradeshow product. This product and its associated staff were purchased in 2000 by a company that eventually became Experient and later Maritz Global Events.
As CIO for a vendor within the events industry, a good portion of his time was spent engaging directly with event organizers either through client acquisition activities or customer support. He worked closely with event organizer technical and business leadership to understand their strategic objectives, challenges, and desires so that he could best direct the product development directives and technology teams within Experient/Maritz Global Events to meet market needs.
Brian engaged with event organizers, primarily association organizations, as they grew and worked through challenges such as understanding, utilizing, and securing their data, understanding and complying with ever changing privacy requirements, vendor integrations, integrating with AMS systems, maximizing attendee engagement, streamlining onsite registration processes, adding value to exhibitors, driving attendee networking, and leveraging technology wherever possible to drive their business.
Brian is named on the first US patent awarded to Experient in 2019 for eventBit(TM), a Bluetooth Low Energy (BLE) attendee behavioral tracking and intelligence platform. eventBit has been deployed successfully for dozens of customer events, including the AEM’s Con-Expo Con-Agg, the largest tradeshow by square footage in the U.S.
Brian is a member of the Board of Directors for the International Association of Exhibitions and Events (IAEE) since 2019. He has been a speaker at IAEE Expo Expo as well as PCMA’s Annual Meeting. He has chaired several committees within IAEE and has worked in several task forces to produce valuable content for association members.